We started with an in-depth discussion to understand Marie’s workflow, her target audience, and how she typically presents information to clients. She walked us through her user journey, from how users discover a listing to the kind of details they look out for, including nearby schools, malls, and even hawker centres. This helped us structure the site in a way that feels natural and useful.

As she did not have branding collaterals, we used her logo as a starting point to build the visual direction. We developed a homely and comforting theme, using warm colours and clean layouts to make the browsing experience feel welcoming and easy to navigate.

From there, we designed and developed a customised website that included:

• A dedicated listings page to showcase upcoming property launches in a clear and structured format
• A dynamic custom post type that allows her to easily add and manage new listings without relying on technical help
• Blog integration where she can share insights on each property, including nearby amenities, schools, malls, and local highlights
• Content structuring to guide users through listings while naturally introducing her expertise and approach
• Mobile-responsive layouts to ensure users can browse listings comfortably on any device
• Clear call-to-action placements to encourage enquiries and lead generation

The final site gives Marie a flexible and scalable platform, allowing her to consistently showcase new launches while building trust through informative and relevant content.