Elisha wanted a website for Chess Grande that appeals to parents while still capturing the fun and engaging side of learning chess. The goal was to position the academy as both educational and enjoyable, helping parents feel confident enrolling their children while showing that chess can be interactive and exciting. At the same time, the site needed to clearly present their programmes, events, and class structure in a way that is easy for parents to understand.
We began by understanding their teaching approach, target audience, and how parents typically look for enrichment classes. A strong focus was placed on balancing structure with a sense of playfulness, ensuring the site feels credible while still approachable for families.
From there, we designed and developed a customised website that included:
