We began by understanding the brand, their audience, and how customers typically choose their meals. A strong focus was placed on aligning the website with their social media identity, ensuring consistency across all touchpoints.

From there, we designed and developed a refreshed website that included:

• A full visual overhaul aligned with their existing branding and social content
• Thoughtful structuring of the menu to reflect how customers browse and select meals
• Filter functionality to help users quickly find meals based on their preferences and dietary needs
• Clear display of macros for each meal, catering to users who track their nutritional intake closely
• Content and layout decisions guided by their target audience, ensuring the site feels relevant and easy to use
• Mobile-responsive design to support users browsing and ordering on the go