We began with an internal discussion to better understand his services, processes, and how he typically works with clients. Since he only had a logo, we developed the visual direction from there, building a cohesive colour palette and design system that stayed true to his brand.
From there, we designed and developed a customised website that included:
- A clean and structured layout to clearly present his services and areas of expertise
- Visual direction derived from his logo to create a consistent and professional brand feel
- A portfolio section to showcase past projects and build credibility
- Use of carefully selected stock images to support the content while the business is still growing its own media library
- Mobile-responsive design to ensure accessibility across devices
- Clear call-to-action placements to encourage enquiries
The final site focuses on clarity and credibility, giving potential customers a straightforward way to understand his services and feel confident reaching out.